Grab a Towel
We're talking Terry.
The KULE world of Terry began several years ago, and it quickly became a customer favorite for spring and summer. Its versatility—from the beach to the bar—makes it also fun to dress up or down, always adding a classic, sporty element to your warm-weather outfits. And as a material with a French flair (“terry” derives from the French word “tirer,” referencing the pile loops of the material), it also happens to mix in perfectly with our stripes. Grab a towel and let’s dive in.
We are not new to the Terry world, having launched our first line of Terry products five years ago.
Still, there is a history of the material that predates our best-selling line. Terry cloth first gained popularity in fashion during the 1960s and continued to gain momentum throughout the years, particularly for resortwear—think poolside robes, bikinis, and casual summer ensembles.
Today, Terry is being spun (get it?) in a new way. Instagram is flooded with modern takes on the style, done in a casual, everyday way, rather than just for the beach or pool.
For our Spring/Summer 2025 collection, we have a range of Terry pieces in various styles and colors to satisfy any craving. A trip to the South of France is not necessary, but highly encouraged.
Love!
soooo much fun!