Be in the Know

What to expect from the O BOY Substack: a surprise and delight.

We’ve entered a new chapter of O BOY. We used to be solely a newsletter, but have now joined the world of Substack, and with this new format, we can get more creative. We will show you a behind-the-scenes look into the brand that you won’t find anywhere else: design inspiration, photoshoots, styling tips (including other brands our founder Nikki Kule loves), and a preview of new products before they launch. We will include bits and bobs of what we are thinking and inspired by, as well as the happenings from the past week. Another taste of what to expect will be a small window into Nikki’s world (her homes, closet, art, travel, etc.). You will also have special VIP access to events, sales, and launches, and the best part is that there is no paywall; subscribing is free :)

Styling

From left to right: Outfit 1: KULE Farley knit polo, The Row trousers, Dries Van Noten sneakers; Outfit 2: KULE Rox trench, KULE Franny Terry sweatshirt around shoulders, KULE canvas striped tote; Outfit 3: KULE Drake striped shirt blazer, KULE Wynn baby tee, KULE pants coming next year :) Miu Miu boat shoes; Outfit 4: Celine pants, Bottega Veneta belt (mens!), The Row shoes, KULE Modern Long tee; Outfit 5: KULE Blanca featherweight shirt, High Sport pants, Loewe bag; Outfit 6: KULE Modern tee, The Row pants, Onitsuka Tiger sneakers; Outfit 7: KULE Farley knit polo, The Row pants, Auralee jacket, Hervé Chapelier bag

We love showing you how Nikki mixes and matches her favorite brands with her KULE pieces. Her unique style is always classic with a twist, as evident in her selfies. We are also always inspired by our friends and community, and will do profiles on some of the kulest of the bunch, whose style we also love.

Interior Design

Top: Nikki's fabric and lighting selection while at one of her favorite stores, Nickey Kehoe, and on the right is it put together in her home, also featuring a pillow and floral vase painting from Plain Good Shop; Bottom: Sabah Goods backgammon set (founder Mickey Ashmore is a friend of the brand—and also once modeled for us!), Helen Frankenthaler book, Richard Misrach book, Jackson Pollock book, paper mâché shirt sculpture by Bernie Kaminsky at Turn Gallery who makes the nostalgic paper mâché pieces, magnify glass and Hermès tray

Nikki loves interior design—you should see her folder of inspo images (and you just may!). At O BOY, we will show you tidbits of her homes, some of her favorite places to shop for interior decorating, and her design inspiration.

Art

Clockwise from top left: artist Gideon Rubin's studio; Sydney Albertini’s artwork hanging at the KULE Rockefeller Center store; artist Tanya Ling and Nikki with a portrait of Nikki Tanya painted for her; Nikki with art by Tanya Ling; Margaux Penichet at Art Basel Miami

We’ve always talked about art here on O BOY, as outside of fashion, Nikki is passionate about art and frequently visits museums, galleries, and art fairs around the world. We will share everything from her favorite museum and gallery trips to intimate visits to artist studios.

Travel

Clockwise from top left: Fresh seafood Nammos restaurant in Mykonos, Greece; Mezzatorre Hotel, Italy; Eden Rock in Saint Barth's; Port Bleu shop in Saint Tropez, France; Le Pre de la Mer in Saint Tropez, France; Nikki's packing grid.

If only I could pack myself into Nikki’s suitcase (believe me, I’ve tried). The closest we can get is here, where Nikki gives her recommendations on where to visit, what to pack, where to stay, what to do, where to eat, and where to shop while traveling.

Behind the Seams

Coming soon… BTS of our Fall 25 collection available late August.

From finding inspiration, to the design process, to behind the scenes of our photoshoots, we like to give you a sneak peek of what’s to come. We will tease new products from future collections that are not shown anywhere else, and you’ll basically be joining our shared folder.

And there’s more where that came from! We’re excited to have you here and grow our community. That’s a wrap.